KURT GEIGER – WE ARE ONE CAMPAIGN 2020
In 2020 I was commissioned by Red Bee Creative to create 20 illustrations for Kurt Geiger's newest campaign WE ARE ONE, celebrating love, diversity, change, equality, kindness, freedom and anti-racism. The illustrations build the base for a one minute animation film, published all over Kurt Geiger's website, social media channels and in Store.
The concept of the film is a rainbow that spreads love, joy and kindness on its journey. Starting in London, Kurt Geiger's headquarters, it travels to Paris, Milan, Amsterdam and Berlin and then on to America. The last sequence shows a skyscraper in New York at Christmas. The campaign is colorful, cheerful and diverse, with the aim of spreading joy. To underline this mood, a song was composed for the film. The animations are done by Giulia Barbera and Javi Marti.
Part of the campaign was also the partnership with UNICEF UK for the holiday season 2020 to help bring hope to children around the world.The charitable contribution will help UNICEF in their mission to drive positive change for children and their families. For more information about the charity, please visit the Kurt Geiger website.
